Abby Albrecht
Newsletter Delivery and Editor

Abby Albrecht found out a long time ago that she is happiest when busy. She designs and maintains web sites, manages the delivery of email newsletters, designs and produces other web collateral, and even has time to lose at Scrabulous.

Prior to BaySide Media, Abby worked as a web editor at CMP Media and an editor for Chevron. Her degree in public relations from USC comes in handy when working with clients on web site structure.

Lea Anne Bantsari
Editor and Writer

Lea Anne Bantsari provides editing, writing, and project management services for a variety of business-to-business materials, such as case studies, white papers, Web content, magazine articles, and e-mail and print newsletters for corporate-level and technical audiences. These strategic communications provide thought leadership, describe business and technical benefits of technology, or enhance the professional development of the publications’ readers.

Prior to her work with BaySide Media, Lea Anne spent nearly 15 years on editorial teams at publishing companies, professional services firms, and marketing communications agencies. She has been a producer of consistently high-quality publications, including InterActivity, UNIX Review, Computer Language, and Dell Power Solutions magazines and the PricewaterhouseCoopers Technology Forecast books.

When she isn’t working with words, Lea Anne might be playing her clarinet, cooking with family and friends, or observing the natural wonder of the Pacific coast.

Susan Becker
Designer and Producer

Susan designs and produces web sites, HTML emails and banner ads for BaySide. She has been working steadily as a professional developing high-end web sites and web-related materials since graduating from San Francisco State’s Multimedia Studies Program in 1998.

Susan lives in San Francisco with her husband and cats. When she’s not sitting in front of the computer, she enjoys dancing, yoga, art and cooking. Her website is at www.susanbeckerdesign.com.

Susan Biaggi
Editor and Writer

Susan develops and edits content and communications for several BaySide Media clients. She writes and edits copy for the Web and other online forums, custom publishing pieces, marketing materials, white papers, and other types of communications.

Susan has been in high-tech publishing for more than 15 years, most recently as a freelance writer and editor. Prior to her work with BaySide Media, she was the editor-in-chief of Telephony Magazine, the premier magazine in the telecom industry, and she held the post of associate editor with Network VAR, a computer networking publication. She covers all aspects of wired and wireless technology development from chipsets and network infrastructure to software applications, services, security, and wireless solutions.

When she’s not on deadline, Susan enjoys reading, traveling, and spending time with her husband and four young children. She holds a secret passion for baking and is on a never-ending quest to find the perfect chocolate confection.

Anita Karvé
Editor and Writer

Anita Karvé works on case studies, articles, newsletters, Web content, e-mail blasts and more for several of BaySide Media’s clients.

Anita has been covering the high-tech and telecommunications industries for almost 15 years. Prior to working with BaySide Media, she was Managing Editor of TeleStrategies’ Billing World and OSS Today magazine, which involved running the day-to-day operations of the magazine, working closely with writers and designers and making sure all production deadlines were met.

Before that, Anita was Technology Editor at Miller Freeman’s Network magazine, where she wrote feature articles on numerous networking topics, including security, wireless, network management, IP, network infrastructure, data center, wide area networking and other business technology subjects.

Elly Milder
Editorial assistant

Elly Milder works with BaySide Media providing copy editing, proof reading, and database management services. With a life-long interest in the power of clear communication, she graduated with a degree in Sociology from the University of California at Berkeley.

When she isn’t working she enjoys studying voice, spending time outside, and reading.

Elke Peterson
Editor and Writer

For over a decade, elke Peterson has strategized, planned, managed, written, and edited many marketing and communications initiatives. Over the years, her work has included developing communication strategies, managing newsletter programs, writing a weekly humor column, leading web design teams, researching and writing educational material, ghostwriting for a CEO, and writing insider’s tips about places she has never been. (When the travel budget disappears, you have to make-do!).

Prior to working with BaySide, elke held writing and editing positions at Microsoft, Bigstep, and Intuit. In addition to being an excellent and adaptable writer and editor for email, web, and print content, elke is also known among colleagues for her excellent organizational and project management skills.

After work, elke spends her time swimming, writing poetry and fiction, doing yoga, attending theater, cooking and watching corny British mysteries.

Lori Piquet
Editor and Writer

Lori Piquet Cleary draws on more than 15 years of publications experience, providing editing, writing, and strategic marketing and audience development services to a variety of clients. She enjoys helping companies discover the unique messaging goals appropriate for each communication project they embark upon and executing content that exceeds expectations.

She has a deep understanding of the developer marketplace and keen insight into the unique perspectives of IT personnel and their attitudes toward content consumption and professional growth. She is also an experienced project manager with web-based functional design skills.

Lori served 6.5 years as the Editor-in-chief of DevX, the category-leading professional resource site for software developers. Prior to DevX she held key editorial roles at various publications targeted toward IT professionals, including InfoWorld magazine, where she was a senior section editor, as well as at Ziff-Davis and CMP.

Jennifer Zaino
Editor and Writer

Jennifer Zaino has been covering business-technology issues for 20 years. She has served in senior and executive editor roles at publications including CMP’s InformationWeek, where she led a news team that was recognized by the American Society of Business Press Editors (ASBPE) for top honors in northeast regional news coverage; Network Computing, where she launched Network Computing’s Analyst Reports, the first of a series of white papers for paying readership, based on original research and staff insight; and HomePC, where she received a CMP Media award for her work on features articles. Previous to her years at CMP, she was an associate editor at Ziff-Davis’ PC Magazine, where she led large-scale product reviews projects, and Scholastic’s Home Office Computing.

She also has been a senior editor at CMP’s integrated marketing group, where she managed custom editorial projects for technology vendors. In that role, she advised clients on the creation of original content for projects such as: microsites, which feature resources including articles, electronic books, podcasts, and video clips; white papers; print advertorial inserts; and more.

She works extensively with BaySide Media on custom projects, including articles, newsletters, and research papers. She also has covered business-technology issues for publications and Websites including CIO Insight, Federal Computer Week, RFIDJournal, bMighty.com, and Inc.’s small business.