Hanna Hurley
Partner

As co-founder of BaySide Media, Hanna directs the day-to-day content and writing projects and operations. She keeps a close eye on the startups in the San Francisco Bay Area and is always interested in how they want to change the technology landscape.

Prior to launching BaySide Media, Hanna was a technology writer and executive editor for a number of weekly and monthly publications. She has an extensive background in custom research and writing for large and small companies and especially enjoys speaking directly to customers about their experiences with technology.

Mobile apps, messaging, BYOD, security, Big Data, Internet of Things, wireless networking, and software-defined networks are among the many technologies that Hanna tracks regularly.

Outside of BaySide Media, Hanna enjoys racing in cycling and running events. To lower her heart rate, she has also taken up cello and enjoys the symphony, Berkeley Rep Theater, and other bay area cultural events.

Melanie McMullen
Partner

As one of the BaySide Media founding partners, Melanie directs the content and communication plans for several key clients. She develops the editorial and business strategies and spearheads customer relationships along with new business opportunities. Her expertise is in the small business marketplace, emerging technologies, and social media channels. (Twitter: @BaySideMediaLLC) She also manages the operational aspects of BaySide Media and directs the government projects.

Prior to starting BaySide Media, Melanie was content director at AllBusiness, where she managed the small business content library and its successful e-mail newsletter program. Previously, Melanie launched TheDeal.com and wrote global business and financial content for The Daily Deal. Melanie was also the founding editor-in-chief of Internet Business magazine at Ziff-Davis and served as general manager of the GII (Global Information Infrastructure) division at ZD, where she co-authored The Standard for Internet Commerce and produced the prestigious GII Awards.

Melanie loves photography and using images for storytelling. Follow her on Instagram at baysidemedia.

Patricia Schnaidt
Partner

With deep expertise in the IT market and multiple media platforms, Patricia works closely with clients to develop effective content strategies and manage the flawless execution of those plans.

Patricia has held top publishing and editorial positions at InternetWeek, Network Computing, Windows Magazine and LAN Magazine. As Vice President/Publisher of InternetWeek, Patricia built a $40 million multi-platform media business. As Editor-in-Chief of Network Computing, the magazine redefined the industry standard for enterprise IT product testing. Patricia was the editor-in-chief of LAN Magazine and directed a variety of other technology publications at Miller Freeman.

Patricia has written hundreds of articles, lectured extensively, and authored several books, including “Enterprise-wide Networking” (Prentice-Hall). She holds a B.A. in Computer Science from Columbia College, Columbia University.

Patricia’s most demanding clients are her two small children, who can’t imagine a world without the Internet, smartphones, laptops, e-commerce and GPS navigation. She and her family live in San Francisco in a Victorian house built before there was electricity.