Hanna Hurley
Partner

As co-founder of BaySide Media, Hanna directs the day-to-day content and writing projects and operations. She is also an ongoing contributing writer to numerous monthly publications and newsletters in the technology and telecommunications market.

Prior to launching BaySide Media, Hanna was a freelance technology writer and editor for a number of weekly and monthly publications, including Telephony Magazine, Billing World Magazine, Broadband Wireless Business, MapInfo, and Telecom Investor.

She has done custom research, writing, and interviews for numerous clients, including CommerceNet, Hewlett-Packard, PriceWaterhouseCoopers, Amdocs, MorganStanleyDeanWitter Online, and Success Stories.

Previously, she was Intelligence and Software Editor for Telephony Magazine and Executive Editor at Network Magazine. Her areas of expertise include wireless technology, billing and operations support, eCommerce, network management, security, and telecommunications.

Outside of BaySide Media, Hanna enjoys racing in cycling and running events. To lower her heart rate, she has also taken up cello and enjoys the symphony, A.C.T., and other bay area cultural events.

Melanie McMullen
Partner

As one of the BaySide Media founding partners, Melanie directs the content and communication plans for several key clients. She develops the editorial and business strategies and spearheads customer relationships along with new business opportunities. Her expertise is in the small business marketplace as well as emerging technologies. She also manages the operational aspects of BaySide Media.

Prior to starting BaySide Media, Melanie was content director at AllBusiness, where she managed the small business content library and its successful e-mail newsletter program. Previously, Melanie launched TheDeal.com and wrote global business and financial content for The Daily Deal. Melanie was also the founding editor-in-chief of Internet Business magazine at Ziff-Davis and served as general manager of the GII (Global Information Infrastructure) division at ZD, where she co-authored The Standard for Internet Commerce and produced the prestigious GII Awards.

A 20-year media veteran, Melanie has written hundreds of articles and white papers on business and finance, technology, and communications. She is co-author of the Price Waterhouse Technology Forecast and is the editor of two books, Networks 2000 and Network Remote Access and Mobile Computing.

In her spare time, Melanie enjoys kayaking, camping, cycling, swimming, and digital photography. She also tends to her two teenagers along with the family dog, cat, turtle, and 10 freshwater fish. After hours, she blogs, trolls iTunes, and secretly enjoys watching YouTube videos on her iPhone.

Patricia Schnaidt
Partner

With deep expertise in the IT market and multiple media platforms, Patricia works closely with clients to develop effective content strategies and manage the flawless execution of those plans.

Patricia has held top publishing and editorial positions at InternetWeek, Network Computing, Windows Magazine and LAN Magazine. As Vice President/Publisher of InternetWeek, Patricia built a $40 million multi-platform media business. As Editor-in-Chief of Network Computing, the magazine redefined the industry standard for enterprise IT product testing. Patricia was the editor-in-chief of LAN Magazine and directed a variety of other technology publications at Miller Freeman.

Patricia has written hundreds of articles, lectured extensively, and authored several books, including “Enterprise-wide Networking” (Prentice-Hall). She holds a B.A. in Computer Science from Columbia College, Columbia University.

Patricia’s most demanding clients are her two small children, who can’t imagine a world without the Internet, smartphones, laptops, e-commerce and GPS navigation. She and her family live in San Francisco in a Victorian house built before there was electricity.